About Steve

Steve Pratt is the co-founder of the world’s first and leading branded podcast agency, Pacific Content. Named one of Entrepreneur’s 100 Brilliant Companies, Pacific Content works almost exclusively with U.S.-based brands, including Ford Motor Company, BMW, NYT, Dell Technologies, Facebook, Rocket Mortgage, Slack, Shopify, Zendesk, Morgan Stanley, Charles Schwab, Prudential, Adobe, and Atlassian.


Pacific Content was started from scratch and no investment in 2014 and was sold to Rogers Communications in 2019.


Steve and his co-founders started the company to invent the workplace and business that they wished existed. Every business decision was an opportunity to question the status quo and explore whether there was a new or better way of doing things.


Steve has always been obsessed with what is new and next, and his career is defined by reinvention and innovation. Prior to The Creativity Business, he started, built, and sold Pacific Content, and worked in TV startups, satellite radio startups, and digital music startups.

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